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City · 7,726 residents · Waupaca County, Wisconsin

New London , Wisconsin

In New London, a typical home is worth $174,800 and typical rent is $837 a month. Compared with all of Waupaca County, the typical home value is 17% lower, typical household income is 17% lower, and the share of households that own their home is 23 points lower.

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  • Typical home value

    $174,800

    17% below the county

    34% below Wisconsin

    • New London
    • Waupaca
    • Wisconsin

  • Typical rent

    $837a month

    About the same as the county

    23% below Wisconsin

    • New London
    • Waupaca
    • Wisconsin

  • Typical household income

    $60,612a year

    17% below the county

    22% below Wisconsin

    • New London
    • Waupaca
    • Wisconsin

  • Households that own their home

    52%

    23 points below the county

    16 points below Wisconsin

    • New London
    • Waupaca
    • Wisconsin

Source: U.S. Census Bureau, Average 2020–2024

Market now, with Zillow data

Zillow data
Typical home value
$292,168
6.7% more than 12 months ago

From Zillow (ZHVI), September 2026. The Census figures above are 5-year averages (2020–2024).

New London is in Waupaca County. The FHA loan limit ($541,287 for a one-unit home), the fair market rents and the help on this page are those of all of Waupaca County. See the county

Data updated: October 1, 2026 11 official sources

Only here

What sets New London apart

What this place has that others do not, from public data, most unusual first.

  1. 52% of households in New London own their home, against 75% in Waupaca County.

  2. The typical home in New London is worth $174,800, 17% less than in Waupaca County as a whole ($211,400).

  3. The typical household income in New London is $60,612, 17% less than in Waupaca County as a whole ($72,830).

  4. New London has the 13th largest share of rent-burdened renters of the 141 cities in Wisconsin with more than 5,000 people (52%).

  5. New London has the 15th lowest typical rent of the 154 cities in Wisconsin with more than 5,000 people ($837).

Sources: U.S. Census Bureau (Average 2020–2024).

The homes here

Housing in New London

What homes there are in New London, what they cost, how that changed and how people live, from Census figures (2020–2024).

What homes there are

U.S. Census Bureau, ACS 5-year, 2020–2024

Kind of home

In New London, 5 in 10 homes are single-family detached houses; in Waupaca County, 8.

Year built

All homes, occupied or empty. A figure the Census cannot measure precisely enough here is not shown.

Census tables: B25024, B25034, B25035, B25041

What it costs here

U.S. Census Bureau, ACS 5-year, 2020–2024

Value of owner-occupied homes
Monthly rent with utilities

With a mortgage

$1,349 a month

Waupaca County: $1,449 a month

Without a mortgage

$493 a month

Waupaca County: $581 a month

Owners with a mortgage

67%

Waupaca County: 60%

Owning costs less in New London: with a mortgage, the typical cost is $1,349 a month; in Waupaca County, $1,449. Without one, $493.

Value: what owners think their home is worth. Rent: rent plus utilities, for homes of every size. The FHA limit is the most an FHA loan (Federal Housing Administration) lends for a one-unit home; the fair market rent (FMR) is the one HUD uses for housing vouchers.

Census tables: B25075, B25063, B25088, B25081

How it changed

U.S. Census Bureau, ACS 5-year, 2015–2019 and 2020–2024

Change since 2015–2019

The typical home value in New London rose 31% since 2015–2019, less than in Waupaca County (41%).

The typical rent in New London rose 23% since 2015–2019, about the same as in Waupaca County (22%).

Change between two 5-year periods that do not overlap, in each period's dollars, not adjusted for inflation.

Census tables: B25077, B25064, B19013

How people live

U.S. Census Bureau, ACS 5-year, 2020–2024

MeasureNew LondonWaupaca CountyWisconsinUnited States
Rental vacancy Unreliable estimateUnreliable estimate4.5%5.5%
Homeowner vacancy Unreliable estimateUnreliable estimate0.5%0.9%
More than one person per room Unreliable estimate1.0%1.7%3.4%
People per household 2.262.232.332.53
Drive alone 76%81%74%69%
Carpool Unreliable estimate7%7%9%
Public transit Unreliable estimateUnreliable estimate1%3%
Walk or bike Unreliable estimate3%3%3%
Work from home Unreliable estimate8%13%15%
Other means Unreliable estimate1%1%2%
Typical commute Unreliable estimateUnreliable estimate10 to 19 minutes20 to 29 minutes

Much as in Waupaca County, a household in New London has 2.26 people on average.

To get to work, 76% of workers in New London drive alone; in Waupaca County, 81%.

Vacancy: empty homes offered for rent or for sale. Rooms: every room in the home, not only bedrooms. Commute: the minute range of the typical worker.

Census tables: B25004, B25003, B25014, B25010, B08301, B08303

Do the math

What would you pay each month for a home in New London?

A typical home is tight for the typical income

We start with a typical home in New London, worth $174,800, an FHA loan with 3.5% down and the latest average rate (7.18%). That payment would take 31% of the typical household income in New London, which is $60,612 a year. For that payment to be 28% of income, a household would need to earn about $67,128 a year.

The calculator's FHA and conventional loan limits are those of all of Waupaca County.

Your numbers

Local data
$

Starts at the typical home value in New London. Change it to the price you have in mind.

Loan type
Your credit score

Your score changes which loans apply and FHA's minimum down payment. Your real rate also depends on your credit.

Down payment
%

That is $6,118 (3.5% of the price). The usual minimum for this loan is 3.5%.

This week's average ± a quarter or half point.

Term

National average as of November 5, 2026 (Freddie Mac); your rate may be different.

Adjust advanced details

Estimated monthly payment

Local data

$1,566

at 7.18% · 30 years

Loan amount
$171,634
Total interest
$246,941
Paid off in
November 2056

Includes $2,952 FHA upfront mortgage insurance premium.

Does it fit the income?

  • Comfortable

    up to $1,414 a month

  • Tight

    $1,414 to $1,818 a month

    Your payment · 31%

  • Hard

    more than $1,818 a month

Compared with the typical household income in New London ($60,612 a year). Reference: HUD calls paying more than 30% of income for housing a cost burden.

Show the result as
per month$1,566
Principal & interest$1,163
Property tax$254
Home insurance$73
FHA mortgage insurance (MIP)$77

You need at least $6,118 for the down payment, plus closing costs.

Next step

This is an estimate to give you an idea, not a loan offer. Your real payment depends on your rate, your credit, and the insurance and taxes on the home you buy.

The city and its county

New London and Waupaca County

New London is in Waupaca County, Wisconsin. The U.S. Census Bureau publishes its own numbers for the city: home values, rent, household income, how many households own their home and the property tax. They are American Community Survey estimates (average 2020–2024).

New London's own numbers

Typical home value
$174,800
Typical monthly rent
$837
Typical yearly household income
$60,612
Households that own their home
52%
Effective property tax rate
1.74%

U.S. Census Bureau, American Community Survey (average 2020–2024).

Numbers for all of Waupaca County

FHA limit, one-unit home
$541,287
Conventional limit, one unit
$832,750
HUD fair market rent, 2 bedrooms
$1,014
Price change over 5 years (FHFA)
+69%
Homes in a high flood-risk zone
2.8%

HUD, FHFA and FEMA don't publish these numbers by city.

Other numbers are not published by city, only for the whole county: FHA and conventional loan limits, HUD’s fair market rents, FHFA’s price index and FEMA’s flood data. On this page, those numbers always say they are for all of Waupaca County.

Everything about Waupaca County

Buying

Buying a home in New London

A typical home in New London is worth $174,800: 17% below the county and 34% below Wisconsin. With the typical household income in New London ($60,612 a year), a typical home costs 2.9 times what the household earns in a year.

Years of income to pay for a typical home

The typical home value divided by the typical household income for one year. The lower it is, the less buying weighs.

  • New London 2.9 years
  • Waupaca 2.9 years
  • Wisconsin 3.4 years
  • United States 4.1 years
Source: U.S. Census Bureau, Average 2020–2024

How prices have changed in Waupaca County

According to FHFA’s house price index, home prices in Waupaca County rose 107% in the 10 years through 2025.

FHFA does not publish this index by city: these are the numbers for all of Waupaca County.

Period County Wisconsin U.S.
Last year (2025) +8.6% +5.4% +2.9%
5 years (2020–2025) +69% +57% +47%
10 years (2015–2025) +107% +96% +85%

The index follows the price of the same homes over time (sales and appraisals with Fannie Mae and Freddie Mac loans). It is not the average price of a home. FHFA considers its annual county indexes experimental. Source: FHFA, 2025 data

New London next to Waupaca County, Wisconsin and the U.S.

Three numbers side by side. “Typical” means the median: half are above it and half below.

Typical home value
  • New London $174,800
  • Waupaca $211,400
  • Wisconsin $266,500
  • United States $332,700
Typical monthly rent
  • New London $837
  • Waupaca $852
  • Wisconsin $1,087
  • United States $1,413
Typical yearly household income
  • New London $60,612
  • Waupaca $72,830
  • Wisconsin $77,485
  • United States $80,734
See the full table
New London next to Waupaca County and Wisconsin
Measure New London Waupaca County Wisconsin U.S.
Typical home value $174,800 $211,400 $266,500 $332,700
Typical monthly rent $837 $852 $1,087 $1,413
Typical yearly household income $60,612 $72,830 $77,485 $80,734
Households that own their home 52% 75% 68% 65%
Typical yearly property tax $3,043 $2,924 $3,792 $3,119
Effective property tax rate 1.74% 1.38% 1.42% 0.94%
Renters with high rent for their income 52% 46% 44% 51%

“Typical” means the median: half are above and half are below. ▲ and ▼ say whether the city is above or below Waupaca County. “High rent” is the Census measure: renter households that pay 30% or more of their income in rent.

Four ways to pay for a typical home in New London

For a typical $174,800 home in New London, at Freddie Mac's average rate (7.18% as of November 5, 2026) over 30 years. The monthly payment adds principal and interest, New London's typical property tax, an example home insurance and mortgage insurance when it applies.

  • FHA, 3.5% down $1,566a month

    Least cash to close
    Down payment
    $6,118
    Cash to close
    $11,362
    Rate
    7.18%
    Mortgage insurance
    FHA MIP · $77

  • Conventional, 5% down $1,534a month

    Down payment
    $8,740
    Cash to close
    $13,984
    Rate
    7.18%
    Mortgage insurance
    PMI · $83

  • Conventional, 20% down, no PMI $1,274a month

    Down payment
    $34,960
    Cash to close
    $40,204
    Rate
    7.18%
    Mortgage insurance
    None

  • ITIN, 15% down (example) $1,435a month

    Down payment
    $26,220
    Cash to close
    $31,464
    Rate
    8.18%
    Mortgage insurance
    None

The option that asks for the least cash to close is FHA, 3.5% down.

  • Cash to close = down payment plus 3% of the price in closing costs (example).
  • Minimum score: FHA requires 580 or higher for the minimum down payment (HUD Handbook 4000.1). * Fannie Mae requires 620 when a loan is underwritten by hand; its automated system has no fixed minimum.
  • The ITIN row is an example with a rate 1 percentage point higher: ITIN loans follow no federal rule and each lender sets its own down payment and rate. Nothing in this table promises an approval.

How much house can I afford? Estimate closing costs

Taxes and floods

Two costs that change from place to place

Property tax and flood insurance raise or lower what you pay each month. Here are the numbers for New London and for Waupaca County.

Property tax

Effective rate in New London

1.74%of the home’s value each year

$3,043 a year for the typical owner in New London.

  • New London 1.74%
  • Waupaca 1.38%
  • Wisconsin 1.42%

What Wisconsin publishes Lottery and Gaming Credit for your primary residence (Wisconsin Department of Revenue)

Exemptions and deadlines in Wisconsin

Flood risk in Waupaca County

FEMA does not publish these numbers by city: they are for all of Waupaca County.

Homes in the high-risk zone
2.8%
568
Of those, with NFIP insurance
23%
County Wisconsin U.S.
Homes in the high-risk zone 2.8% 1.4% 3.5%
Of those, with NFIP insurance 23% 19% 48%

Most homeowners insurance policies do not cover flood damage.

Look up your address on FEMA’s map

Renting

Renting in New London

Typical rent in New London is $837 a month: about the same as the county. In New London, 52% of renter households pay 30% or more of their income in rent.

HUD publishes a fair market rent for all of Waupaca County, by unit size. To pay the 2-bedroom one ($1,014 a month) without spending more than 30% of your income, you would need to earn $19.50 an hour working full time.

HUD fair market rent for all of Waupaca County

What you need to earn to pay it without spending more than 30% of income, working full time.

Size Fair rent a month Hourly wage Yearly income
Studio $810 $15.58 $32,400
1 bedroom $815 $15.67 $32,600
2 bedrooms $1,014 $19.50 $40,560
3 bedrooms $1,328 $25.54 $53,120
4 bedrooms $1,333 $25.63 $53,320

Includes basic utilities. It isn't the lowest or highest rent: it's a reference point. Source: HUD, Fiscal year 2027

By ZIP code

Fair market rent by ZIP code in New London

HUD also publishes a fair market rent for each ZIP code (Small Area FMR, fiscal year 2027). New London is in ZIP code 54961.

For 2 bedrooms it is $1,120: $106 more than the fair market rent for Waupaca County ($1,014).

  • 54961 $1,120$1,540

1 of these ZIP codes crosses the city line: HUD sets the rent by ZIP code, not by city. A ZIP code counts for New London when at least 50% of its land is inside the city or it covers at least 15% of the city (Census 2020 boundaries). Source: Small Area Fair Market Rents (HUD) Fiscal year 2027 Small Area Fair Market Rents (HUD) Source: Census Bureau ZCTA-to-place relationship file Data from 2020 data Census Bureau ZCTA-to-place relationship file

Is your rent high for your ZIP?

Low-income apartments

Low-income apartments in New London

HUD lists 5 buildings with rents for lower incomes in New London. These are the largest.

  • Waupaca County Apartments 1115 W Beckert Rd, New London 54961 148 low-income homes · For families (715) 258-0335
  • Franklin Park Apts 505 Division St, New London 54961 63 homes, 62 low-income · Run by New London Housing Authority · Average payment: $325 a month · Average wait: 5 months (920) 982-8509
  • Rosewood Glen Senior Living Community 409 Partridge Dr, New London 54961 36 low-income homes · 1 bd: 14 · 2 bd: 22 · In service since 1999
  • Gateway Village Apts 513 Partridge Dr, New London 54961 24 low-income homes · 1 bd: 4 · 2 bd: 12 · 3 bd: 8 · In service since 1998
  • River Place Phase II 617 W Wolf River Ave, New London 54961 7 low-income homes · 1 bd: 1 · 2 bd: 3 · 3 bd: 3 · In service since 1993

See all 19 buildings in Waupaca County Source: HUD, Retrieved November 6, 2026

Free help

Help to buy or rent in New London

You do not have to do this alone. A HUD-approved housing counseling agency helps for free or at low cost: getting ready to buy, understanding your credit, or solving a problem with your rent.

We found no HUD-approved agencies with an office in Waupaca County. The nearest ones are below; many serve by phone or online.

A grandmother pushes her grandson on a playground swing.

HUD counseling is free or low-cost

Assistance programs in New London

No down payment, repair or rent-help program on our list is for New London or Waupaca County. The ones below are statewide in Wisconsin: they work in New London the same as in the rest of the state.

Which programs do I qualify for? All programs in Wisconsin

  • WHEDA Easy Close Advantage DPA

    Statewide in Wisconsin

    Wisconsin state agency second mortgage for the down payment: up to 6% of the price, over 10 years with a monthly payment and the same rate as the WHEDA first mortgage. Offered by Wisconsin Housing and Economic Development Authority (WHEDA).

    Repayable

    See the program Official page

  • WHEDA Capital Access DPA

    Statewide in Wisconsin

    Limited funds remain, per the source

    $7,500 loan from the Wisconsin state agency for the down payment and closing costs, over 30 years, at 0% and with no monthly payments, alongside a WHEDA mortgage; limited funds, first come, first served. Offered by Wisconsin Housing and Economic Development Authority (WHEDA).

    Deferred

    See the program Official page

Housing counselors near New London

The HUD-approved agencies closest to the center of New London, in a straight line, nearest first. If one says it serves in Spanish, its card says so.

  • Catholic Charities Diocese of Green Bay

    1825 Riverside Dr, Green Bay · 36 miles away · Spanish

    • Mortgage delinquency and default
    • Budget and financial counseling
    • and 6 more
    (920) 272-8234

  • Neighborworks Green Bay

    437 S Jackson St, Green Bay · 37 miles away · Spanish

    • Mortgage delinquency and default
    • Budget and financial counseling
    • and 7 more
    (920) 448-3075

  • CCCS of Sheboygan

    17 Forest Avenue, Suite 016, Fond Du Lac · 45 miles away

    • Mortgage delinquency and default
    • Budget and financial counseling
    • and 4 more
    (920) 907-4344

All counseling agencies in Wisconsin

Help in Spanish near New London

2 of the 3 agencies on this list say they serve in Spanish.

Ask for service in Spanish

When you call, say “Spanish, please” or ask if someone speaks Spanish. If not, ask whether they offer an interpreter.

Housing authorities of New London

HUD’s record names them for New London or Waupaca County. They run public housing or Section 8 vouchers. Ask whether their waiting list is open.

  • New London Housing Authority Public housing and Section 8 vouchers (920) 982-8509

One other authority has an office in Waupaca County: see the list Source: HUD

Cities

Other cities in Waupaca County

These cities are also in Waupaca County. They share its loan limits and fair market rents, but home values and rent change from one to the next.

Everything about Waupaca County Housing in Wisconsin

Nearby cities

The cities closest to New London, with the typical home value.

Neighboring counties

If Waupaca County is out of reach, look next door. Each number is that county's own.

Keep going

Guides for your next step

Short explanations, in plain language and with official sources, for buying or renting in New London.

All guides
Two parents walk hand in hand with their little daughter.

Questions

Housing questions about New London

Short answers with the numbers for New London and all of Waupaca County. If your case is different, a HUD-approved counseling agency can guide you for free or at low cost.

How much does a typical home cost in New London?

The typical home value in New London is $174,800, according to the U.S. Census Bureau (average 2020–2024). For comparison, in Waupaca County it is $211,400.

How much does it cost to rent in New London?

Typical rent in New London is $837 a month, according to the U.S. Census Bureau. HUD’s fair market rent for 2 bedrooms in Waupaca County is $1,014.

What is the FHA loan limit in New London?

New London uses the FHA limit for all of Waupaca County (2026): $541,287 for a one-unit home and $1,041,125 for a four-unit home.

How much property tax do owners pay in New London?

The typical homeowner in New London pays $3,043 a year, according to the U.S. Census Bureau. That is 1.74% of the home’s value; in Waupaca County, the rate is 1.38%.

Where can I find free help to buy or rent in New London?

We found no HUD-approved counseling agencies with an office in Waupaca County; the nearest ones are on this page. They can help you get ready to buy, with your credit, or with rent.

Sources: American Community Survey (ACS) 5-year estimates (Average 2020–2024); FHA mortgage limits (HUD) (2026 data); Conforming loan limits (FHFA) (2026 data); Fair Market Rents (HUD) (Fiscal year 2027); Small Area Fair Market Rents (HUD) (Fiscal year 2027); Census Bureau ZCTA-to-place relationship file (2020 data); HUD-approved housing counseling agencies (Retrieved November 6, 2026); Public Housing Agencies (HUD) (Retrieved November 6, 2026); Freddie Mac Primary Mortgage Market Survey (PMMS) (As of November 5, 2026); FHFA House Price Index (HPI) (2025 data); Homes with flood insurance (NFIP, FEMA) (As of August 3, 2026).