The full explanation
Only you see it when you review your report; businesses that buy your report do not. That is why checking your own credit report, even often, does not lower your score.
An example
Diana checks her credit report before house hunting and sees several inquiries from card companies that sent her offers. They are soft inquiries and did not lower her score.
You will see it in…
- Your own credit report, in the list of inquiries only you can see
- Prescreened card offers
- Periodic account reviews by your bank or insurer